DESIGN DESCRIPTION

Farmacia París, a retail business with over 75 years of history in the Historic Center of Mexico City, commissioned the design and strategic development of a new identity for its retail spaces. The project seeks to revitalize a long-standing community institution while honoring its heritage.

The design is rooted in the concept of the traditional botica, recalling the pharmacy’s origins as a family business and its human, personalized approach to service. This reference to the past creates a bridge to future generations, preserving the essence of personal care and human connection that has defined Farmacia París.

Direct customer interaction and immediate access to products are central to the new brand identity. The proposal establishes a clear, coherent spatial framework to guide the development of all future retail locations.

Contemporary elements are integrated to improve efficiency and the overall shopping experience without compromising the traditional character valued by customers. The result is a balanced environment where tradition and modernity coexist, ensuring Farmacia París remains a trusted community reference with a distinctive and enduring retail experience.

Credits:
Design Architect:
Paul Cremoux.
MEP: Uribe Ingenieros, Germán Hernández.
Client: Farmacia Paris.
Location:
Mexico City.