Paul Cremoux´s “Yuxtaposiciones” gets you thinking and keeps you pondering Sustainability

How does an art object transcend its materiality into an abstract idea?

The capability of design is so fundamentally revolutionary in nature, that it has the implicit power to influence thoughts. These thoughts have the potential to become trends, and these trends to change our environment….literally.

With his background at UNAM (Mexico), Columbia University (USA) and EPAD (France), Paul uses his multicultural experience to attempt to make a strong statement on the environmental impact of all that we acquire. The design of this rug for the exhibit “Tapetes – Anudando historias, enlazando ideas” which was exhibited at the Franz Mayer Museum in Mexico City in the Spring of 2011, is an exploration of environmental impact and sustainability.

The rug, “Yuxtaposiciones” has references to its impact:

– The gray and off-white contrasting lines were designed in Mexico and represent a baseline to blur and confuse the eye into one monochromatic color base.

– The colored part of the design is the inscribed woven names of each of the weavers that participated in the actual hand weaving manufacturing process. Furthermore, the colors are selected from the remains of the wool used in the manufacturing process of other custom rugs for Odabashian. Thus, “Yuxtaposiciones” seeks to empower the actual weavers to be an active participant in the composition of the rug itself.

Furthermore, the rug installation is exhibited with a Google Maps detailed trajectory of the logistics that the raw materials, transformation, and finished goods underwent throughout the entire process. And as a final and clear statement, Paul includes the calculation of the mass of CO2 released by the production of one of these rugs across the entire supply chain process.

Tex From:
Odabashian Rugs.

Design and Research: Paul Cremoux W.
Rug Weaving and materials: Odabashian Rugs